Williamsburg, MA Florence Bank has promoted April O’Brien to the position of assistant vice-president/branch manager. O’Brien is a 28-year employee of Florence Bank, having joined the team in 1998. Prior to her recent promotion, she was assistant branch manager at the branch located at 1 Main St. During her tenure at the bank, she has been the recipient of the President’s Club Award, which is based on superior levels of performance, customer service and overall contribution to the Bank.

She earned her associates degree from Greenfield Community College and has successfully completed studies in the industry with the Massachusetts Bankers Association, Branch Manager Certification School, and The New England Leadership Development School.

Outside of her work at Florence Bank, O’Brien serves as treasurer of the Williamsburg & Haydenville Business Association.

John Heaps, Jr., president and CEO of Florence Bank, said, “We are pleased to promote April to Branch Manager. She has done a great job and we know that our Williamsburg branch is in great hands under her leadership.”

Florence Bank is a mutually-owned savings bank chartered in 1873. Currently, the Bank serves the Pioneer Valley through 9 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown and Granby as well as through 27 ATMs and a loan production office in West Springfield. Florence Bankoffers a wide range of financial services including investment management through FSB Financial Group (FSBFG) to consumers and businesses.