Name: Ziv Rozenblum Title: President and CEO Company: Ekotrope Inc. Location: One Broadway St., Cambridge, MA Place of birth: Israel Family: Wife and son College: MIT First job unrelated to your current field: System architect at Hewlett-Packard First job in current field: Head of real estate product line at Archibus What your firm does now and its plans for the future? We enable architects, builders and homeowners to make smart construction decisions that are both cost-effective and energy-efficient. Our goal is to make houses significantly more affordable to build, renovate and maintain Hobbies: Hiking, reading and jogging Favorite novel: Catch-22 by Joseph Heller Favorite film: Forrest Gump Keys to success: Focus on the things you can change. Don't waste time on things outside your circle of influence. Person you most admire (outside of family): Shai Agassi, Israeli entrepreneur/founder of Better Place If you had to choose a different profession, what would it be? Basketball coach.