Name: Alain Valles Title: President, Mass. Mortgage Association Company: Direct Finance Corporation Location: 439 Columbia Rd., Hanover, MA 02339 Birthplace and year: Morristown, N.J., 1961 Family: Wife, Gail; four children: Derek, Kevin, Katherine and Dennis College: Univ. of Mass., BBA in Business; Univ. of Penn., The Wharton School, MBA; MIT, masters in Real Estate First job outside of finance: Owned Herbie's Ice Cream in Hanover. First job in finance or allied field: Krupp Companies, real estate planner What do you do now and what are you planning for the future? Now that the loan officer law has passed, educate the industry and work with the Mass. Division of Banks to provide loan courses and training. Hobbies: Time with family, travel with family Favorite book: "What to Say When You Talk to Yourself," by Dr. Shad Helmstetter Favorite movie: "Camelot" Key to success: Maintaining a positive attitude and giving grace to others. If you had to choose another vocation what would it be? Business consultant