Name: Matthew King Title: Managing Director, Creative Services Company: Nickerson PR Location: 1000 Winter Street, Waltham, MA Place of Birth and Year: Atlanta, GA; 1974 Family: Married with one son & one daughter College: Northeastern University First Job Unrelated to your current field: Worked at the Hilltop Steakhouse First Job in current field: Art Director, City Sports What Your Firm Does Now and Its Plans for the Future: Public relations, events, creative and hospitality. Plan for the future is continued growth throughout the entire firm. Hobbies: Skiing, biking, boating, beach . . . anything outdoors. Favorite Novel: "A Walk in the Woods: Rediscovering American on the AP trail" Favorite Film: "Black Sheep" Keys to Success: Be yourself, good work ethic, good listener Person(s) You Most Admire (outside of family): Wayne Gretzky If You Had To Choose a Different Profession, What Would It Be: Colorado Ski Patrol (doesn't matter what mountain)