Meet the team changing the way owners build, develop, and manage their properties: Elite Wellness Amenity Group leads the future of residential living
Boston, MA As the multifamily market evolves, one question is emerging across development, operations, and asset management: How do we create communities that retain residents and support long-term value? Elite Wellness Amenity Group, headquartered in Boston, is providing a data-backed answer by transforming underused apartment fitness centers into fully activated, human-centered wellness environments that increase occupancy, renewal rates, and resident satisfaction—without additional CapEx.
From Gym Space to Growth Engine
Led by Luis Mendonça, head of partnerships & growth, and Jennifer DiCecco, senior vice president, the company has developed a turnkey operational model that places certified on-site trainers and wellness activation staff directly inside multifamily communities. The result is a fitness amenity that becomes a daily point of engagement rather than a room residents occasionally pass through.
“Owners invest millions in amenities that sit empty,” said Mendonça. “Our role is to ensure those spaces drive measurable value—connection, retention, and revenue. It’s not just equipment. It’s activation.”
The firm is currently operating across New England and New York, delivering resident engagement programs that have contributed to improved retention performance and stronger renewal velocity at the property level.
A Performance-Based Operating Model
Elite Wellness Amenity Group’s structure mirrors a performance organization. Each property receives its own designated wellness team supported by corporate oversight, technology-enabled reporting, and continuous resident engagement metrics.
“Our team shows up with consistency,” Mendonça said. “We build trust, familiarity, and community culture. That’s what turns an amenity into an asset.”
Wellness as the Amenity Differential
As more buildings compete for the same resident demographic, visual finishes and standard amenities are no longer enough to differentiate. Experience, personalization, and well-being have become defining factors in resident decision-making.
The company’s white-label model integrates directly into property branding and operations, allowing owners to offer a hospitality-grade wellness experience while improving renewal likelihood and long-term revenue performance.
Connecting Design, Development, and Operations
Elite Wellness Amenity Group also works with development teams in pre-construction to ensure amenities are designed with operational purpose, supporting both utilization and long-term asset performance.
“Design influences first impressions,” Mendonça said. “Activation influences retention. We help bridge those two phases so communities are built with engagement in mind from day one.”
Looking Ahead
As the multifamily market continues to emphasize resident experience, wellness, and community culture, Elite Wellness Amenity Group is positioned at the intersection of real estate strategy and human performance.
Their approach reinforces a core principle: When residents feel supported where they live, they stay longer. And when they stay longer, owners perform better.
Elite Wellness Amenity Group partners with multifamily owners and operators to transform underused fitness spaces into fully staffed, high-engagement wellness centers that drive NOI, retention, and resident satisfaction—with zero CapEx. The Boston-based company provides on-site trainers, program management, engagement reporting, and ongoing operations under a turnkey, white-label model.