Nickerson named agency of record for Smartify

Boston, MA Nickerson, a global full-service branding, marketing, PR, and communications agency, has been named the agency of record for Smartify Media, a leading digital out-of-home (DOOH) advertising network specializing in digital windows and retail media displays.

Through this partnership, Nickerson will lead integrated marketing and communications efforts to support Smartify’s continued growth and positioning as a premium partner for digitization and monetization within the commercial real estate sector, with luxury residential brokerages, and high-traffic local retail storefronts.

“Smartify is redefining the intersection of media, technology, and the built environment,” said Shannon Mulaire, director of PR & media relations at Nickerson. “We’re excited to partner with their team to elevate their story and accelerate their growth as they scale their innovative platform.”

Smartify is redefining how physical retail environments are digitized and monetized – unlocking the media value of high-traffic properties. Its fully managed, connected network of premium digital displays transforms retail spaces into valuable media assets, converting foot traffic into a measurable, addressable audience. Property owners generate new revenue streams through local and programmatic national advertising while creating immersive, interactive digital environments that enhance asset visibility and deepen tenant engagement,

As Smartify expands its footprint, strategic real estate and portfolio partnerships will serve as the foundation for a broader network effect, connecting landlords, tenants, and consumers in a unified marketplace designed for the future of retail.

Nickerson is a leader in marketing and communications for the A/E/C, real estate, property tech, and built environment industries. 

Nickerson, recently named PRNEWS’ Top 120 Agencies for 2026 and recognized as a finalist for PRNEWS’s Top 2025 Small Agency, has partnered with clients across industries nationwide to elevate their reputation and strengthen their market position.