Samuels & Associates launches Fenway FC
Boston, MA Samuels & Associates has launched Fenway FC, a neighborhood‑wide celebration of the world’s biggest soccer tournament spanning The Fenway through July 19, 2026. Anchored by Time Out Market Boston, The Green at 401 Park, Cisco Brewers Fenway, and participating businesses throughout The Fenway, Fenway FC is transforming the neighborhood into Boston’s headquarters for the tournament and a gathering place for fans from around the globe.
Throughout the tournament, visitors can enjoy outdoor watch parties, live music, food and beverage specials, retail pop-ups, family-friendly programming and immersive fan experiences that showcase the energy, culture and hospitality that define The Fenway.
Fenway FC’s home base is Time Out Market Boston, where every match of the tournament will be streamed live on the Market’s large-format screen. Bringing together 14 chef-driven concepts and two bars under one roof, the Market will serve as the tournament’s culinary hub, offering fans the opportunity to taste their way around the globe while following the action. Throughout the tournament, guests can enjoy food and beverage specials inspired by participating nations, live entertainment and activations celebrating the global spirit of the competition.
Select matches will extend outdoors to The Green at 401 Park, transforming the space into an open-air fan zone complete with a large-scale LED screen, outdoor seating, soccer-themed games and activities, food and beverage offerings, retail pop-ups and family-friendly programming. From Team USA matches to international rivalries and knockout-round action, The Green will offer one of Boston’s most immersive public viewing experiences throughout the tournament.
“Moments like the FIFA World Cup 26™ have a unique ability to bring people together from all corners of the globe, creating connections that transcend language, culture and geography,” said Peter Sougarides, co-president & principal of Samuels & Associates. “The Fenway has always been a place where people come together around sports, music, food and culture. Fenway FC is an opportunity to showcase everything that makes this neighborhood special, from our restaurants and public spaces to the businesses and people that bring it to life every day. We’re excited to welcome visitors from near and far to experience The Fenway during one of the world’s most celebrated sporting events.”
Fenway FC offers visitors a gateway to experience one of Boston’s most vibrant neighborhoods. With matches taking place throughout the day and into the evening, fans can make a full day—or even a full weekend—of The Fenway. Stay steps from the action at The Verb Hotel, gather with fellow supporters at Time Out Market Boston and Cisco Brewers Fenway, and explore a celebrated collection of restaurants and bars including MIDA, bartaco, natálie wine bar, Hojoko, Eventide Oyster Co., The Citizen, and more. Whether grabbing lunch before kickoff, catching a match with friends, discovering live music, or celebrating a win over dinner and drinks, The Fenway offers an unmatched mix of sports, hospitality, culture and culinary experiences all within walking distance.
Outdoor Watch Parties at The Green at 401 Park
In partnership with Boston Beer Company and Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, Time Out Market Boston will host Boston’s Official Team USA Watch Parties for USA vs. Paraguay on June 12, USA vs. Australia on June 19, USA vs. Turkey on June 25. Additional outdoor watch parties are planned throughout the tournament, including June 20, June 21, June 26, June 27, June 28, June 29, July 1, July 3, July 4, July 5, July 9, July 11, July 18 and the tournament final on July 19. Fans can enjoy the matches from The Green at 401 Park while sipping beverages outdoors, dining from Time Out Market Boston’s 14 chef-driven kitchens, and taking part in soccer-themed games, activations and live entertainment.
Matchdays at the Market
At the heart of the series is Matchdays at the Market at Time Out Market Boston, where fans can catch every match throughout the tournament. Select matches will extend outdoors to The Green at 401 Park, creating one of Boston’s premier football watch party destinations.