Rivian opens at MarketStreet Lynnfield

Lynnfield, MA Rivian, the American automotive and technology company, is now open at MarketStreet, bringing its interactive retail and community-focused showroom experience to Boston’s North Shore.

The new MarketStreet location invites visitors to explore Rivian’s lineup of all-electric vehicles and learn more about the brand’s technology, features and ownership experience. Visitors can explore the showroom at their own pace or connect with Rivian team members for personalized guidance and information.

Guests can enjoy a hands-on experience with Rivian vehicles at MarketStreet, including the opportunity to climb in and out and explore the vehicles up close, with no appointment necessary. Those interested in getting behind the wheel can book a demo drive through the Rivian Demo Drive Portal. The location also features a Gear Shop where visitors can browse Rivian apparel, accessories and gear. 

Designed to be family- and dog-friendly, Rivian’s showroom concept goes beyond the traditional automotive retail experience, creating an approachable environment where guests can discover the brand, experience its vehicles and learn about electric mobility in a relaxed setting. 

The opening further reflects MarketStreet’s evolution as the North Shore’s leading retail and lifestyle destination, bringing together brands, amenities and experiences that serve the surrounding community. As more drivers consider electric vehicles, Rivian expands the types of businesses and services available to MarketStreet’s guests.