Brodenim pop-up returns to Boston Seaport

Boston, MA Brodenim, the patch-powered customization brand has returned to Boston Seaport with a new fall pop-up at The Superette. Following four seasons at The Current, the opening marks Brodenim’s fifth Seaport pop-up and introduces new designs and limited-edition drops. At The Superette, guests will be able to shop Brodenim apparel and personalize their selections at its signature Patch Bar. 

Founded by Laura Brodigan, Brodenim pairs fashion-forward apparel and accessories with an ever-growing library of patches inspired by sports, places, culture and personal identity. Guests can shop sweatshirts, tees, sweatpants, jackets, hats and ready-to-wear designs, then customize their selections at the Patch Bar. After choosing an apparel or accessory base, visitors can explore more than 300 patch options, arrange their design with guidance from a Patch Specialist and have the finished piece applied in store. 

The fall pop-up arrives as Brodenim celebrates its ninth year and expands its signature experiential approach with a new Patch Bar, giving customers even more ways to personalize pieces and make them their own. The opening follows a summer in which the Patch Bar was featured at its Sag Harbor and Martha’s Vineyard locations, bringing the hands-on concept to new audiences before its return to Boston. 

“After popping up at The Current for several years, returning to Seaport with a larger, more immersive space feels especially meaningful as Brodenim celebrates its ninth year and enters an exciting new chapter,” said Brodigan “Alongside our full rebrand and newly designed website, this store brings the complete Brodenim experience to life in one of Boston’s most creative and energetic neighborhoods. After seeing how guests embraced the Patch Bar in Sag Harbor and Martha’s Vineyard this past summer, we cannot wait to bring that energy to Seaport and create a place where people can shop, gather, celebrate, and make something that feels entirely their own.” 

Throughout the fall, Brodenim will introduce new designs each month, offering guests fresh ways to personalize their pieces and a reason to return. The Seaport pop-up will feature Boston-, Seaport- and team-inspired designs, location-specific patches and limited seasonal and sports-focused collections — including officially licensed NBA patches representing the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, New York Knicks and Philadelphia 76ers — making it a destination for custom sports gear throughout the season. New apparel styles and silhouettes will also debut at the store. 

The location will also serve as an activation platform for timely collaborations, special events and exclusive product launches. Birthday parties, holiday celebrations and private events will be available to book, offering groups a hands-on experience centered around creating customized pieces together. Groups can also order custom patches in advance, incorporating company logos, event themes, or other designs unique to their celebration. To inquire about a private event, visit Brodenim’s Patch Bar booking page. 

“Brodenim’s return for a fifth pop-up reflects the strong connection it has built within the Seaport community,” said Ariel Foxman, Area VP, brand & experience for Boston Seaport by WS Development. “After several successful seasons at The Current, we are excited to welcome the brand to The Superette for this next chapter and give visitors even more ways to experience the creativity and personalization that define Brodenim.”