2026 Fall Preview: Brian Jurgens, W.T. Kenney Co.

What are the biggest challenges your clients are facing in today’s market, and how is your firm helping them navigate those challenges?

With vacancies higher, clients are reducing their spending. But that can’t last forever. As the old adage goes: you have to spend money to make money. That means using a fresh coat of paint to modernize exteriors, lobbies, amenity spaces, etc. so buildings show well and have a better chance of turning leasing tours into closing dinners. This year we’ve consistently helped clients update their properties, better positioning them in the market for new tenants, buyers and residents.