Rockland Trust appoints Gogolak as executive vice president and chief marketing officer

Rockland, MA Rockland Trust has appointed Stephen Gogolak as executive vice president and chief marketing officer (CMO). Gogolak brings more than 15 years of experience leading brand, marketing, customer experience, and growth strategy in financial services. He succeeds Alastair Ironside, who is retiring following a more than 40-year career in banking, the last six of which were spent at Rockland Trust. Gogolak will serve on the bank’s executive leadership team, reporting to Jeffrey Tengel, president and chief executive officer.

Most recently, Gogolak served as senior vice president and senior director of digital banking at First Citizens Bank, where he led customer acquisition, engagement, and experience initiatives for more than one million clients nationwide.

“Steve brings a thoughtful, disciplined approach to building brands and driving growth,” said Tengel. “His ability to connect marketing, data, and technology to enhance customer experience will be important as we continue to deepen relationships with those we serve.”

Prior to First Citizens Bank, Gogolak held senior leadership roles at Silicon Valley Bank and Boston Private, where he led enterprise marketing transformation, digital banking strategy, and customer experience initiatives. He is known for building strong teams, modernizing marketing capabilities, and using data and technology to deliver business results.

“I’m excited to join Rockland Trust, an organization with a deep commitment to the customers and communities it serves,” said Gogolak. “I look forward to building upon the Bank’s strong momentum by shaping marketing strategies that reflect that very commitment.”