Use ALTA’s on-demand print shop to boost consumer education

Boston, MA ALTA offers an exclusive on-demand print service as part of its Homebuyer Outreach Program (HOP) that allows members to easily customize marketing resources, download modified digital files for free or order discounted print products for use in their local market. ALTA’s HOP provides members access to many resources to help educate homebuyers about the benefits of purchasing an owner’s title insurance policy.

“As the busy spring homebuying season begins, it’s important for ALTA members to clearly and simply communicate the benefits of title insurance to consumers,” said Michelle Korsmo, ALTA’s CEO. “We are excited to offer this new print service to save our members time and money, while increasing their consumer education efforts. For many consumers, buying a home is the single largest investment they will make in their lifetime. Every homebuyer deserves easy-to-understand information on how to help protect their property rights.”

What’s available to print: • Advertisements: These multi-purpose, customizable advertisements can be used as flyers in coffee shops, handouts at first-time homebuyer seminars and ads for your real estate clients. • Marketing Flyers: Use these one-pagers as handouts at a housing conference or you can add them to your new HOP consumer introduction packet. • Rack Cards: ALTA’s rack cards are full of information about the benefits of title insurance in a handy, two-sided, half-sheet rack card. They are the perfect item for any real estate function. • Posters: These advertisements are customizable to print and ship to your next housing seminar, staff training, legislator/regulator meeting or open house.

To customize, print or download material, go to ALTAprints.com.