2025 Year in Review: Luis Mendoca, Elite Wellness Amenity Group

Looking back at 2025, what deal, project, or key moment best reflected the direction of the New England CRE market this year? Looking back at 2025, the moment that defined New England CRE was the shift from static amenities to activated, service-driven experiences. Our Wellness Activation pilots proved it – properties that transformed underused gyms into human-powered wellness hubs saw higher engagement, stronger renewals, and real NOI lift. Owners are rethinking amenity value, and human-led activation is now the new competitive edge.

What accomplishment or milestone stood out for you or your firm in 2025? Our biggest milestone in 2025 was proving the financial impact of Wellness Activation across multiple New England properties. By turning underused gyms into fully staffed, human-led wellness hubs, we drove measurable increases in resident engagement, renewal intent, and NOI. Securing long-term agreements after our 3-day pilots validated the demand and positioned Elite Wellness Amenity Group as a new standard for multifamily operations.

As you look ahead to 2026, which emerging trends or shifts will shape opportunities for you, your firm, or your market sector? In 2026, the biggest shift we see is multifamily moving from “amenities” to “activated experiences.” With rising competition and tighter budgets, owners need engagement that boosts retention without major CapEx. Wellness is becoming an operational strategy, not a perk. Buildings that bring daily human connection into their spaces – not just equipment – will stand out, protect NOI, and win more renewals.