News: Finance

Ascend Bank rebrands and officially completes merger with Eastern CT Savings Bank

Guilford, CT Guilford Savings Bank (GSB), a Connecticut community bank since 1875, officially rebranded as Ascend Bank, marking a major milestone in the bank’s evolution. As part of this transition, Eastern Connecticut Savings Bank (ECSB) formally joined the Ascend Bank family, bringing together two community-focused institutions under one name and shared mission.

As of September 2, 2025, a full systems conversion has taken place, and the newly merged entities move forward together as Ascend Bank.

The new organization and name reflect a legacy of commitment to helping individuals, families, and businesses rise to meet their financial goals — while honoring the values, personalized service, and community investment that have defined both banks for generations.

“The name Ascend Bank reflects who we’ve been for 150 years: a bank committed to helping people and communities grow stronger,” said Ascend Bank president and CEO Kyle Eagleson. “This is not about changing what makes us special — it’s about expanding our reach and our ability to deliver on that promise across more of Connecticut, while remaining true to our roots.

The operational integration of ECSB and Ascend Bank systems and services that took place on September 2, 2025, aligns all clients under our new brand and platform. Clients will continue to bank as they do today, with no immediate changes to branches or services.

“This combination brings together two like-minded community banks with shared values and a strong vision for the future,” said Ascend Bank EVP, Market president of the Eastern Region Lisa Griffin, who formerly served as president and CEO of Eastern Connecticut Savings Bank. “We’re excited to build on our local legacy while offering our clients even more resources and support.”

Ascend Bank board chair Bill Lee said, “This rebrand and merger represent a long-term investment in our people, our clients, and our communities. It’s a forward-looking move that strengthens our ability to serve in an increasingly competitive and digital banking landscape.”

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