CORE brokers Aristelle’s expansion to The Shops at Falmouth Square at The Wyeth

Falmouth, ME CORE brokered a second location for retailer Aristelle. The new store opened September 25.

Josh Soley of CORE represented Aristelle in the lease. Jack Baumann of Compass Commercial Brokers represented The Shops at Falmouth Square LLC. Aristelle occupies a 1,180 s/f space at The Shops at Falmouth Square at The Wyeth, a mixed-use residential and retail development at 267 U.S. Rte. 1.

Established in the Old Port in 2014, Aristelle has helped more than 20,000 women from across the country find bras and lingerie suited to their size, shape, and lifestyle. Owner Ashley Tucci has become a recognized educator in the industry, earning national honors including Best Concept Store in North America and Curve’s Instagram Excellence award.

“Ashley Tucci is a powerful business leader, and we were excited to help her take Aristelle into its next chapter,” said Soley. “Ashley delivers an impressive product and this expansion into Falmouth is only going to build on her success.”

“We’re thrilled to bring Aristelle to Falmouth and join a community of businesses that feels so aligned with what we do,” said Ashley Tucci, owner of Aristelle. “This location gives us the opportunity to welcome new customers while continuing to create a place where women feel seen, supported and comfortable exactly as they are.”

A Maine native, Tucci worked in software and financial-services sales across New England and New York before acquiring Aristelle in 2019. Just months later, the pandemic shut down the country. Tucci responded by meeting customers where they were — showing up on Instagram, launching a weekly newsletter, and building a devoted community around the brand. 

“Once we reopened the physical store, those first couple of years brought all this pent-up consumer demand,” Tucci said. “After that point, it was off to the races. We’ve just grown, grown, grown.”

Aristelle’s service-forward mission reframes lingerie as everyday underwear, helping women find comfort and confidence as they are today. Its “Love What’s Underneath” philosophy spans fashion lingerie and everyday basics, with a specialized fitting program that combines technical fit expertise with customer education.

“We’re not going to solve every challenge women face, but we can make a difference in how women feel about themselves, and that is something I take very seriously,” Tucci said. “We don’t go for size; we go for fit. We all carry stories in our bodies, and I tell my customers every day: You are deserving and worthy of a bra that fits right now as you are.”

This second location places Aristelle in Falmouth’s Rte. 1 retail corridor, near food, wellness, and specialty retail businesses. Tucci said she is particularly excited to join a community of women-led businesses in and around The Shops at Falmouth Square, including Café Luna, La Marchande, Josephine, and Meg and Co.