Margulies Perruzzi welcomes Montanez as experiential design lead

Boston, MA Margulies Perruzzi (MP) has welcomed Catalina Montanez as experiential design lead, a strategic addition that expands the firm’s ability to deliver fully integrated, brand-driven environments.

In this role, Montanez will lead the integration of experiential design across MP’s portfolio, weaving together branded environments, wayfinding, placemaking, and storytelling. Her work will enhance how clients express their identity within the built environment; transforming spaces into immersive, memorable experiences that go beyond traditional design solutions.

Montanez brings a unique multidisciplinary background as a designer and project manager, along with nearly a decade of experience in the owner’s project management sector. There, she successfully built and led an experiential design service line, delivering impactful solutions for clients including Workhuman, Grubhub, and Karuna Therapeutics.

“Catalina has depth of experience in elevating spaces through experiential design,” said Nathan Turner, AIA, LEED AP, principal and partner at Margulies Perruzzi. “Her talent and skill set strengthen our ability to support our clients’ evolving needs. She is team-oriented and focused on bridging architecture, branding, and experiential design to create people-forward spaces, aligning with the values of Margulies Perruzzi. Catalina’s talent and vision will enable us to be even more innovative in designing custom spaces for our clients.”

Montanez collaborates closely with both clients and project teams to seamlessly embed brand and narrative into the built environment. With a deep understanding of project timelines, construction processes, and client priorities, she ensures experiential design is not an afterthought, but an integral part of the design process from concept through completion.

Her approach focuses on layering identity, culture, and meaning into space by creating environments that foster connection, engagement, and lasting impact.

“I am thrilled to join the MP family at such an exciting time,” said Catalina Montanez. “There is a real opportunity to push beyond traditional boundaries and create spaces that truly connect people to brand and place. I look forward to growing our experiential design practice and bringing this added value to our clients.”

Montanez holds a bachelor of architecture from Boston Architectural College. She previously served as communications and marketing lead for WWIRE (Wellness for Women in Real Estate), where she played a key role in shaping the organization’s brand and supporting its growth within the industry.