Name: Elizabeth Haukaas
Title: President
Company: Hawkhill & Maxim Creative Communications
Location: New York
Place of birth: Minneapolis
Family: Three far-flung grown children (London, Seattle, Phoenix)
College: BA: U of Minn; MFA: Warren Wilson College
First job unrelated to your current field: Artist-in-residence at a commune
First job in current field: Invest in Norway; or, it's easier to promote a country of Norwegians if you are one.
What your firm does now and its plans for the future? Advertising, PR, corporate communications, documentary films—with two under development for 2015: The Forgotten Kids of PS 811X (Bronx); Verse Person Sequel (a poetry show for TV in the style of Dancing with the Stars).
Hobbies: Skiing, tennis, shoes
Favorite novel: Last good one: "The Lowland" by Jhumpa Lahiri
Favorite film: Always the last best one I've seen: "The Imitation Game"
Keys to success: Unless you are performing research to cure some hideous disease, never take yourself too seriously.
Person(s) you most admire (outside of family): Abraham Lincoln: selfless, noble, tortured.
If you had to choose a different profession, what would it be? I am a poet with a day job; in a perfect world, writing poetry would be my day job.