560 Broadway - Manhattan, NYManhattan, NY Converse found a perfect fit when it sought to renovate its flagship store. It was imperative that the store have as little downtime as possible, and Schimenti Construction delivered a solution tailor made for the sneaker retailer. After only one month of shutdown, Converse SoHo will reopen in a landmark building at 560 Broadway.
To keep interruption to the 15,500 s/f store’s operation to a minimum, the project was broken into nine phases. Phases one through seven have now been completed, and the final two phases, which will expand the storefront by 50 linear ft., are set to be completed late this year.
Rob Crusan, Schimenti Construction project manager, said, “Because the building is also currently under renovation by the landlord, this project required tight coordination between their construction scheduling and ours. Our whole team worked hard to complete this first part of the project with minimal interruption to Converse.”
Crusan was joined on the Schimenti Construction team by Superintendents Mike Georgakis, Bill Caracciolo and Adam Mical; and project coordinator JoAnn Marano. TPG Architecture was the architect and Converse project management was represented by the Mace Group.