New Haven, CT According to Svigals + Partners, Crystal Grim, an experienced and respected marketing and branding professional and Connecticut native, has joined the firm as director of business development and marketing.

“We’re fortunate to have someone with Crystal’s experience and drive joining our team,” said Jay Brotman, AIA, managing partner with Svigals. “This is a critical time for us: Recent successes and new challenges have opened the door for the firm to reach new markets. Crystal’s skills and business development savvy will help us to convert our strengths into new projects and new clients.”

Grim’s experience in the fields of marketing, branding and business development comprises successful work in key positions across a wide swath of diverse industries across the U.S. and internationally, including positions with Fortune 100 companies. Passionate about engaging in her community as well as nurturing longstanding and authentic client relationships, Grim brings to Svigals a deep understanding of long-term strategic planning and data-driven research.

These areas of experience stand to help position Svigals–recently named by Fast Company Magazine as one of the 10 Most Innovative Architecture Firms–as a national and global leader in architecture, interiors, and consultation for the workplace, residential, academic, mixed-use development and research science sectors, and beyond.

“My work is the most satisfying when I see tangible results, such as increased exposure for my company or elevated public perception of the talented and consummate creative professionals I work with,” says Grim, who is expanding the firm’s footprint in New England, the Mid-Atlantic and in Florida, where she recently served as Chief Marketing Officer of International Construction Consultants. “The design innovators and thought leaders at Svigals + Partners present the most exciting opportunities for my career yet. I could not be prouder than to be back in my home state, working for a team that incorporates their passion for contributing to the community into anything and everything they do.”

Grim received her Bachelor’s in Marketing from Hofstra University and went on to earn multiple trade certifications in the commercial real estate field. She commits much of her time to volunteer work, serving on multiple boards and committees and recently co-founding a charity organization dedicated to the celebration of cancer survivors and supporting research to eradicate the disease.

“Svigals + Partners demonstrates the utmost dedication to the community and to serving their clients’ interests, bar none,” says Grim. “In my opinion, they are setting the industry standards for best practices and innovation and I’m honored to be joining the ranks of these highly talented and hardworking individuals.”

Svigals+Partners is a full-service architecture, art and planning firm dedicated to building sustainable communities that uplift and inspire people. The firm is known for its success in the design and construction of educational facilities, community projects, research and science buildings and corporate workplaces since its inception in 1983. Known for their original and imaginative integration of planning, design, and artwork in the service of broad client goals, the firm is committed to creating meaningful change in the world.