The Street Chestnut Hill to open LoveShackFancy

Chestnut Hill, MA The Street Chestnut Hill welcomes LoveShackFancy, the global fashion, home, and lifestyle brand founded by Rebecca Hessel Cohen, to open at the property this spring. Marking the brand’s first Massachusetts location, the new store will bring LoveShackFancy’s world of vintage-inspired femininity, modern romance, and discovery to the city.

LoveShackFancy will be located at The Street Chestnut Hill 27 Boylston St., Suite 27-260. 

Founded in 2013, LoveShackFancy celebrates love, beauty, and a flower-filled, rose-colored world. Known for its whimsical prints, ruffles, lace, and signature bows, the brand features dresses and statement separates alongside fragrance, vintage-inspired accessories, kids collections, home décor, exclusive collaborations, and treasures. Each item encapsulates the spirit of the brand with a balance of softness, strength, and undeniable charm, and is designed to inspire confidence and creativity. 

The Street Chestnut Hill location will offer a fully immersive, transportive retail experience, inviting guests into LoveShackFancy’s dreamy universe. Designed with florals, layered textures, a signature fragrance, and charming details throughout, the new store will encourage shoppers to wander and explore. Interactive touches, including fragrance testing, monogramming, embroidery, and curated gifting moments, will further elevate the space into a distinctive and memorable shopping experience.

“We’re so excited to join The Street Chestnut Hill,” said Rebecca Hessel Cohen, founder & creative director of LoveShackFancy. “LoveShackFancy is all about creating joy and celebration, and The Street has such a beautiful spirit of community and togetherness. It felt like the perfect home for LoveShackFancy.”

“We’re thrilled to welcome LoveShackFancy to The Street and to introduce the brand’s first Massachusetts store to the community,” said Emmy Parsons, general manager of The Street Chestnut Hill. “Its romantic aesthetic, joyful spirit, and immersive approach to retail will add something truly special to the property, and we know our guests will love experiencing everything the brand has to offer.”

Upon opening, LoveShackFancy will engage the community through seasonal activations, special events, and celebratory moments, from mother-daughter experiences and fragrance events to bridal styling, trunk shows, and holiday gifting. The store will join an elevated mix of fashion, beauty, and lifestyle brands at The Street Chestnut Hill, including CHANEL Fragrance and Beauty, Reformation, ALO, Winston Flowers, and WHEAT, as well as several new openings such as Jones Road Beauty, The Tox and Pure Glow, further enhancing the destination’s dynamic retail lineup.