Professional Profile: Barbara Hicks 2017
Name: Barbara Hicks
Education: Stonehill College and Massachusetts College of Art & Design
Favorite novel: The Demon in the Freezer by Richard Preston
Favorite films: The Departed, Inception, and The Godfather
Hobbies: Movies, travel, and searching for the perfect dog to rescue from a shelter.
Keys to success: Brutal honestly. Listen more than you talk. Know your limitations, and the right people to call for help.
Do you have a mentor?: At my first job, I met Greer Goodmonson and really identified with her way of thinking and dealing with business. Later in my career, I hired Sarah Casasanto, who challenges me to think creatively and to “break the rules”. These two powerful women have shaped the way I think and the way I run my business.
What your firm does now and its plans for the future?: B-Graphic provides marketing and graphic design to help firms tell their story in order to increase their bottom line.
If you had to choose a different profession, what would it be?: A travel writer/photographer so I can continue being creative while traveling the world.
Are you a member of an association related to the CRE Industry?: SMPS – Society for Marketing Professional Services.