2026 Spring Preview: Jennifer DiCecco, Elite Wellness Amenity Group

What trends or market activity are you seeing as we move into the spring season? We are seeing a major shift in how owners and operators think about amenities. For years, buildings competed by adding more square footage — gyms, lounges, coworking spaces — but many of those spaces remain underutilized. The trend now is activation and measurable performance. Owners want to know whether their amenities are actually driving resident engagement, retention, and long-term asset value. Wellness is becoming a core part of that conversation because it sits at the intersection of lifestyle, community, and health.

What projects, initiatives, or types of work are currently keeping your team busiest? Our team is busiest helping residential owners turn underused gyms and wellness spaces into activated, measurable assets. We manage the full wellness environment through on-site coaching, programming, and operations, while continuing to build out ResiLife, our engagement platform that gives owners visibility into utilization, participation, and community activity. The focus is simple: make wellness spaces work harder for retention, resident experience, and asset performance.

What opportunities or challenges do you see shaping the commercial real estate landscape over the next several months? As costs rise and owners face more pressure to justify every s/f, one of the biggest challenges in real estate is underperforming amenity space. Too many wellness areas are built but never truly activated. That is where we come in. Elite Wellness Amenity Group helps owners turn underused gyms and wellness spaces into managed, measurable assets through on-site coaching, programming, operations, and reporting that support utilization, community, and retention.