Arrowstreet hires Sibert as chief marketing officer

Laurel Sibert, Arrowstreet

Boston, MA Arrowstreet, Inc. has brought onboard corporate brand strategist and commercial real estate veteran Laurel Sibert as its chief marketing officer. As CMO, she oversees marketing of the firm to support client relations, drive new business and promote Arrowstreet’s diverse, award-winning work in mixed-use, office/lab, residential, hospitality, retail and education as well as pioneering innovations in virtual reality, planning and sustainability that are advancing the real estate industry.

“From digital marketing to community outreach to business development, Laurel is a well-known and respected leader in the real estate community,” said Amy Korte, principal architect at Arrowstreet, “Our marketing efforts will continue to build on forward-thinking initiatives that Arrowstreet is committed to.”

Having held leadership roles at some of the largest public and private commercial real estate and retail development firms in the United States, Sibert brings an extensive background in creating and implementing strategic partnerships as well as sales-driving events and promotions. In addition, she identifies and leverages staff speaking engagements and participation in key organizations focused on architecture and development.

“Arrowstreet’s depth of experience and exceptional talent is well-positioned to work on even more ground-breaking projects here in Greater Boston and beyond,” said Sibert, “The firm is playing a vital role in helping reshape Boston while, at the same time, talking about its future in new and innovative ways.”

Prior to joining Arrowstreet, Sibert established the Boston office for CO OP, a branding agency in New York that specializes in commercial real estate and the positioning for large complex projects. She also led the corporate brand strategy and all facets of multi-channel marketing for WS Development’s portfolio of 88 mixed-used shopping centers with 4M square feet under development including Seaport Sq. The bulk of her career was spent as the vice president of marketing for Simon Property Group’s New England portfolio of 21 regional shopping centers and mixed-use properties.

Sibert serves on the marketing and membership committee of NAIOP Mass. and has received numerous awards for her work including ICSC Development of the Year, ICSC Maxi and Merit Awards, The BBJ’s Top Development and Simon Choice Awards. She earned her Bachelor’s in Communications at Bridgewater State University.

Arrowstreet is an architecture, design and urban planning firm founded in 1961 and based in Boston’s Financial District. Seven principals collaborate with a talented team of 75 designers who see projects from diverse perspectives resulting in designs that have significant impact.

At the heart of Arrowstreet’s practice is an ability to take complex projects and distill them into dynamic design and development opportunities. The firm’s projects reflect developing social patterns, business trends and anticipated changes in the natural environment; designers consider building resiliency, rising sea levels and environmental sustainability. Arrowstreet approaches each commission as unique and develops thoughtful, forward-thinking design solutions that blend the authentic character of a community with progressive ideas and techniques.