Greenwich, CT Indicative of the recent trend of international fashion retailers opening shops in prime Connecticut neighborhoods, CBRE’s Nina Becker arranged two new retail leases for UK-based clothing designer JoJo Maman Bébé. The fashion brand, which sells maternity and baby clothing, nursery items, gifts and toys inked a 2,021 s/f lease at 60 Greenwich Ave. in Greenwich, and a 1,468 s/f lease at Playhouse Square, located at 275 Post Road East in Westport. The company plans to open its stores in mid-April. 

“We have seen a number of international brands, specifically from the UK and Spain, enter the local Connecticut market recently – it’s a great test market for companies looking to build a presence in the United States. JoJo already had a loyal customer base in the area, making southwestern Connecticut the obvious choice for the brand’s U.S. expansion,” said Becker, a vice president at CBRE. “Both storefronts in Greenwich and in Westport offered JoJo great visibility in two high-profile neighborhoods that benefit from exceptional foot traffic. After a market analysis, the brand found that there was little to no competition in the area for a specialist brand, allowing them to capitalize on the unmet demand.”

Jill Pescatore of Worth Property Group represented the ownership of 60 Greenwich St. in the lease negotiations, while Tyler Lyman of True Commercial Real Estate acted on behalf of the 275 Post Road East ownership.