Conference of the Americas celebrates brisk growth

Nearly 1,000 retail real estate executives have gathered for the Conference of the Americas, being held this year in Brazil, which boasts the region's fastest-growing economy. Just one month ago Brazil reported a better-than-expected 8% GDP growth rate for the second quarter. The International Monetary Fund estimates the world's ninth-largest economy will achieve a 7.1% growth rate for the entire year. The mall industry accounts for 2%of Brazil's GDP, according to the Brazilian Association of Shopping Centers (ABRASCE), which is co-sponsoring the event. Besides some expected vigorous deal-making among delegates, the meeting's presenters will cover such topics as the industry's economic prospects in the coming year, creating mall brands, Generation Z shoppers, retail and online social networks, and the opportunities presented to Brazil by its hosting of the world's two major international sports events - the 2014 World Soccer Cup and the 2016 Olympic Games.