Gensler designs Reebok’s 30,000 s/f fitness facility

Boston, MA Global fitness leader Reebok today revealed visuals of one of the most important elements of its new Boston headquarters - the two-story, 30,000 s/f fitness facility.

Reebok employees are currently in the process of moving to the new location at the Innovation and Design Building in South Boston, with the move expected to be finalized in December. The two-story interconnected gym is expected to open in October and be fully operational in November. The gym, and Reebok’s new office space, were designed by global architecture firm Gensler.

The fitness amenities include a boxing ring; a 13,000 s/f CrossFit box; multiple studio spaces for yoga, Pilates, dance, spin and other classes; treatment rooms; and access to personal trainers, nutritionists, chiropractic, acupuncture, massage, meditation and physical therapy.

Reebok is also rolling out a new workout incentive program whereby employees will be given a credit towards their membership each time they use the facility.  Any employee who utilizes the facility 10 times per month, will do so free of charge.

More than 30 different fitness classes will be offered each day at the new gym - more than 10,000 hours of training per year. The facility will also serve as an integrated lab and provide a testing ground for the brand’s latest product innovations.

Reebok president Matt O’Toole said that the fitness facility was a key priority when it came to the design and development of the brand’s new headquarters. “Reebok is building a fitness facility that is among the best in corporate America. We are offering a state-of-the-art fitness experience with amenities including a full-size boxing ring, a world-class CrossFit box, a wide range of classes that cater to all workout preferences and levels, and access to top trainers across fitness disciplines. This is certainly not a typical corporate gym with treadmills and elliptical machines.”

With the new incentive program in place, O’Toole estimates that 90 percent of staff will work out completely free of charge.

“This is an investment the brand is making on behalf of our employees, because we know first-hand that a fit workforce is a better workforce - physically, mentally and socially,” said O’Toole.  “Reebok has a goal of being the fittest, healthiest workplace in the country, and the incredible facilities at our new location will help us achieve this goal.”