William
Crawford, IV, president and chief executive officer of Rockville Bank
and Rockville Financial, Inc. (Rockville Financial or the Company), has hired Donna Patel, a seasoned,
respected and national banking business leader, to take on the bank's
newly-created position of senior vice president of virtual banking.
In this leading role, Patel will be responsible for managing
Rockville's non-branch delivery channels to provide an enhanced,
integrative high-tech customer experience. This includes providing the
direction, planning and execution of the virtual banking offerings
Rockville Bank wants to deliver to its customers, ensuring anyone who
banks with Rockville benefits from a seamless customer experience.
In addition, Patel will be in charge of Rockville Bank's Contact Center
- which is now open seven days a week, the website and ATMs with the
goal of effectively integrating them with the bank's virtual banking
capabilities.
Patel comes to Rockville Bank from Charlotte, North Carolina, where she
was senior vice president, online & mobile product executive, at Bank
of America. In that role, she directed product strategy for a full
suite of digital products for the bank's 30 million digital customers,
including online banking, online bill pay, transfers, online wires,
online document suppression and alerts. She also developed a digital
customer service strategy to support Bank of America's goal of becoming number one in customer service by 2014.