The Shoppes at Farmington Valley - Canton, CTCanton, CT South Beach Swimsuits has taken a faithful leap from the world of e-commerce to brick and mortar retail, setting up shop as a pop-up vendor at The Shoppes at Farmington Valley. In an exciting new venture spearheaded by real estate development firm WS Development, Internet-based retailers now have the opportunity to test markets within the WS portfolio, operating as temporary pop-up vendors at one of the firm’s multi-use properties and lifestyle centers.
“It’s all about cultivating new and exciting retailers and creating a shopping and dining experience unlike any other,” said Scott Dumas, leasing representative for The Shoppes.
After noticing the rising trend of designer swimwear and athleisure fashion, Connecticut locals Donna Grossman and Ashley Backman figured a way to deliver these largely coveted styles to a wider audience. In 2004, the duo established South Beach Swimsuits online, operating out of a West Hartford warehouse. Now, with over 12 years of successful Internet sales, Grossman and Backman are providing swimwear, athleisure trends, and accessories directly to their clientele.