Dziama of Avison Young handles 7,164 s/f office lease to W2O Group

June 14, 2019 - Front Section
3 Center Plaza - Boston, MA

Boston, MA Avison Young has negotiated a lease for the relocation of W2O Group’s offices.

The healthcare-focused marketing communications firm will relocate its current local office at 101 Tremont St. to a 7,164 s/f space at 3 Center Plaza, owned by Synergy Investments. Justin Dziama, a senior vice-president at Avison Young represented the tenant.

“It was a pleasure working again with W2O on its office expansion project in Boston to accommodate the company’s continued growth of the local team,” said Dziama. “W2O spent the necessary time assessing its space needs as the firm continues to grow rapidly. We also focused on partnering with a landlord who built out space to attract a strong company like W2O.”  

The group joins anchor tenants Spotify, Buildium and Racepoint and newcomers Grubhub and Zafgen in the building.

“We appreciated the fact that Avison Young ran a competitive process in their search for a suitable space in Downtown Crossing close to the Park T Stop,” said Beth Weiss, senior director of operations at W2O. “The new location allowed us to maintain proximity to our clients in Cambridge via the Red Line. “It was also important for W2O to partner with a landlord who could help us build out our space.”

Also unique to the deal is a rare second-floor signage opportunity. Center Plaza has enhanced the tenant-amenity package, delivering class A amenities to a class B building.

The 3 Center Plaza property offers an on-site professionally managed garage which includes 575 parking spaces, shared outdoor amenity space and on-site property management through Synergy Investments. The central location brings amenities and access to public transportation.  

The local transaction follows a lease that W20 signed in Philadelphia. Dziama and Joseph Muldoon, a principal in Avison Young’s Philadelphia office, assisted W20 in the negotiations. W2O had been occupying WeWork space in Philadelphia, but growth created a need for the company to find a new solution. Therefore, W2O signed a lease at 30 South 15th St., also known as the Graham Building, a class A boutique office building owned by Grasso Holdings, LP. The building is located in Center City. The Graham Building’s floorplates of just 10,200-plus s/f differentiate the property from other buildings by providing an opportunity for small-to-medium-sized tenants to enjoy the exclusivity of a full floor in the Center City’s commercial district.

W2O was able to secure immediate temporary space within the building while the landlord built out the group’s permanent space on the 11th floor. This flexibility allowed W2O to continue to focus on its core business and clients during this time of transition and growth with minimal disruption. The final space delivery was built-out by MMB Contractors Inc.

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