RenuKrete now offering franchising opportunities in Massachusetts

February 29, 2020 - Front Section

Boston, MA RenuKrete is now offering franchising opportunities in Massachusetts. RenuKrete is a technology development company in the concrete flooring industry and is the developer of Engineered Concrete Flooring (ECF). ECF restores existing forlorn, damaged and drab concrete surfaces into natural looking flagstone, slate, tile and other designer styles without costly demolition and removal. RenuKrete makes residential and commercial concrete surfaces – indoors and out – achieve new levels of beauty, low-maintenance durability and structural integrity through the application of innovative, patented and patent-pending technologies. With a RenuKrete franchise, you don’t need a background in masonry to succeed.

Founded and led by a German engineer with a background in applied technology in the construction and masonry industries, RenuKrete develops exclusive equipment, materials and processes that are one of a kind. Patented and proprietary technology includes laser guided equipment, machine vision and artificial intelligence (AI). Equipment, materials, processes, and final products are tested rigorously at the company’s own production, test and training center in New Jersey.

In concert with its technology innovations, RenuKrete has developed proven strategies and methods to develop a business. 

While some franchisees will find masonry or construction experience helpful, it is by no means determinative of success – for that matter, nor is lack of a designer’s eye a hurdle to succeeding.

Understanding the RenuKrete difference – it begins with ECF.

Unlike cosmetic concrete treatments – such as overlays and concrete stamping on outdoor surfaces, and floor coverings such as tile, vinyl composition tile, and carpeting on indoor concrete surfaces – RenuKrete®’s technology is unique in that it creates the look of natural flagstone, slate tile or even wide-plank, barn-style wood from the existing concrete surface. There is no carbon intense demolition or pouring of concrete required to achieve the aesthetic the client desires. Considering its smaller carbon footprint, the RenuKrete® process gives its franchisees another point of differentiation that concrete resurfacing companies cannot match.

For customers watching a budget, RenuKrete® ECF is a highly attractive alternative because there is no subfloor or floor covering required once the process is complete. The crafting of the final design of the concrete surface is the finishing touch that delivers the “wow” factor the client desires.

Inside and outside, a RenuKrete® franchise is a four seasons’ opportunity

As business owners, franchisees need to create revenue year-round regardless of weather conditions. RenuKrete® provides the best of both worlds in that there are always residential, business and commercial clients who are in need of RenuKrete®’s services indoors or outside, so the franchisee is never beholden to the season in the way that pool maintenance, landscaping, and other outdoor-centric franchises are.

As a RenuKrete® franchise owner, the support the franchisee receives from the company continues on an ongoing basis. Corporate is committed to sharing best practices, improvements and innovations with the franchisee and is always available to answer questions. Areas of ongoing support include:
• Onboarding
• Sales/Marketing
• Job Profitability 
• Marketing
• Sales
• Operations Support
• Financing through a third party

Is a RenuKrete franchise the right business opportunity for you? RenuKrete franchisees enjoy the exclusivity of being the only businesses in their areas with the technology and equipment to restore new life to old concrete surfaces with engineered concrete flooring. To discuss franchising opportunities with RenuKrete in Massachusetts, call (800) 406-5010.

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