Wrentham Village Outlets expands portfolio with the arrival of several new retailers

Wrentham, MA Wrentham Village Premium Outlets is expanding its portfolio of diverse brands, with the addition of Joseph Ribkoff, HARIBO, Fabletics, Zwilling Factory Outlet, Gong Cha and Gymboree. Opening this summer, these new arrivals enhance the center’s lineup of more than 150 brands and dining options for the whole family.

“Every new brand we bring to Wrentham Village Premium Outlets adds something meaningful for our guests, and this latest group is no exception,” said Ashley Feldhouse, area director of marketing and business development. “From the world-class craftsmanship of Zwilling to the first-ever Simon location of Joseph Ribkoff, we’re continuing to raise the bar for what guests can expect when they visit the center.”

Arriving in June, Joseph Ribkoff will open its first-ever Simon location at Wrentham Village Premium Outlets. Since 1957, Joseph Ribkoff has given women the freedom to feel confident, original, and seen as they move through life. With a legacy rooted in craftsmanship and creativity, the collections bring energy to contemporary ready to wear fashion, blending premium materials, expert tailoring, and all-day comfort. With flawless fit, easy-care fabrics, and travel-ready style, each piece is designed to embrace every shape, occasion, and season. 

In a major milestone for New England, HARIBO is opening one of its first U.S. retail shops at Wrentham Village Premium Outlets this August. Guests of all ages can step into the happy world of HARIBO and explore an exclusive Pick ‘n Mix station featuring dozens of fan favorites – including Goldbears, Twin Snakes, Peaches, and Goldbears Wild Berry – and create their own custom candy mix. The store will also carry limited-edition and seasonal HARIBO treats and merchandise available only at this location, making every visit an immersive experience filled with childlike happiness.

Discover world-class culinary tools when Zwilling Factory Outlet opens this August. Shop premium cutlery, knives, and cookware from one of the globe’s oldest and most renowned kitchenware manufacturers.

Globally beloved bubble tea Gong Cha is opening this summer, bringing its tea experience with a menu of endlessly customizable drinks. In addition, Gymboree is on track to open this July, bringing the playful everyday styles for kids that generations of families have come to love.

These announcements build on a strong wave of recent additions to center, including Shaquille O’Neal’s Big Chicken, beauty brand ULTA, and apparel retailers Rag & Bone, Rhone and Vuori.