Massachusetts is about to reinvent its solar energy programs. The Solar Massachusetts Renewable Target (SMART) program is scheduled to “go live” on November 26th. In the solar energy industry, this new program has been widely anticipated but its benefits are still a bit of a mystery for those on the
Facility managers and building managers never want to get the call from residents or guests at the other end of the phone screaming about cold showers. It is especially frustrating when the problem keeps recurring. What the heck is the problem?
Simply put, brand awareness is the familiarity your desired customers have about your brand. Do customers recognize your company’s name? Logo? Have they heard about the products or services your company provides? If they don’t know about you, they can’t engage with you.