Consumer behavior seems to constantly evolve, yet with the advancements in technology, the evolution is now measured in years instead of decades. Thanks to smart devices, consumers find convenience and peace of mind while shopping on the go and the numbers are telling. Forrester, a research company, estimates e-commerce is now a $200 billion industry capturing nearly 10% of sales. While the consumer gains, the brick-and-mortar stores are the “victim,” vacating malls and other buildings as retailers fail to adapt.
James Shaffer is president of Streetscapes Inc., Denver, CO.
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William Fleming is a principal at William Fleming Associates, Inc., Stoneham, Mass.
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Kevin Kiernan is an associate and survey manager for RJO’Connell & Associates, Stoneham, Mass.
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