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Remember the KISS rule - by Chuck Sink

There are those in business who relish sophistication in processes and systems but when it comes to marketing, sophisticated ideas will only muddy up your messages. If you have an important idea to convey, remember the KISS rule; keep it simple, stupid. Why? Because your audience wants ease and brevity.

Eklund of Commercial Realty Advisors, Inc. brokers sale of The Inn on the Sound to Triple S Hospitality

Falmouth, MA According to Commercial Realty Advisors, Inc., Jeff Eklund, vice president in real estate sales, has listed and sold The Inn on the Sound, an oceanfront Cape Cod bed & breakfast located at 313 Grand Ave.

Reardon and Furey of CBRE complete $26.25 million sale

Brighton, MA On behalf of The Skating Club of Boston, CBRE completed the sale of 1240 Soldiers Field Rd. to The Davis Companies for $26.25 million. CBRE’s Mark Reardon and Matt Furey represented the seller and procured the buyer. 

White joins Dewberry as a senior project manager

Boston, MA According to Dewberry, a privately held professional services firm, Paul White has joined the firm as a senior project manager. White joins Dewberry with more than 30 years of engineering experience.

Cornerstone Realty Capital places $3.4m financing for 27-unit property

Lynn, MA Cornerstone Realty Capital recently arranged $3.4 million for the refinance of a 27-unit property. The property features a mix of 6 studios, 17 one-bedroom, one-bathroom units and 4 two-bedroom, one-bathroom. The four-story building includes hardwood flooring and modern appliances in both the kitchen and bathroom. 

Rosendo of Tranzon Auction Properties completes training at the Certified Auctioneers Institute by NAA

Portland, ME Sophia Rosendo of Tranzon Auction Properties, completed her training at the Certified Auctioneers Institute (CAI). Developed by the National Auctioneers Association (NAA), the CAI program is the industry’s premier training program for auction professionals.

Flynn Law convinces Appeals Court that fix was in to stop Clear Channel billboard

As the old adage goes, “what goes around comes around.” In this epic battle for the rights to construct a digital billboard on the north shore of Massachusetts, counsel for Clear Channel Outdoor, Inc., says they have finally exposed the small town politics that served to block their client’s billboard permit in Salisbury, Mass.

Detwiller of The Lexvest Group signs four leases totaling 12,506 s/f

Maynard, MA The Lexvest Group LLC has completed several new leases at two commercial properties the company owns and manages, totaling 12,506 s/f. Chip Detwiller, Lexvest’s senior vie president and director of leasing, completed three new leases totaling 5,250 s/f at 141 Parker St.

Achieve TMS East opens new location at Ozzy Properties’ 2 Dundee Park Dr. in Adnover, Mass.

Andover, MA Achieve TMS East, one of Massachusetts’ largest provider of deep TMS therapy for the treatment of depression and OCD, has opened its newest center at Ozzy Properties’ 2 Dundee Park Dr.

Lefebvre of Elm Grove Realty handles $2.8 million portfolio sale

Pittsfield, NH Exclusively representing the sellers and procuring the buyer, Matthew Lefebvre of Elm Grove Realty completed a portfolio sale involving 12 buildings, totaling 60,833 s/f, for $2.8 million.