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Is your brand truthfully different? - by Chuck Sink

There’s a common marketing dilemma. You need to differentiate your brand from loudmouthed competition, but you should never make claims that you and your company can’t always fulfill for every customer in every interaction.

The Proto Group LLC completes eight new deals in Connecticut

Hartford, CT The Proto Group LLC has completed the following deals: • Comic’s & Collectable LLC has leased 2,552 s/f at 50...

Creahan of United Multi Family brokers $2.88m apt. building sale

Lawrence, MA United Multi Family (UMF) brokered the sale of a 32 unit apartment building at 149-161 Berkeley St. for $2.88 million...

DiPrete promotes Clough to senior project engineer/project manager

Cranston, RI DiPrete Engineering has promoted Jason Clough to senior project engineer/project manager. A graduate of the University of Rhode...

AIA honors Shepley Bulfinch with award for Pagliuca Harvard Life Lab

Allston, MA According to Shepley Bulfinch, the American Institute of Architects (AIA) has recognized the firm with a 2018 AIA/CAE Education ...

NAI Norwood Group handles $1 million land sale

Windham, NH NAI Norwood Group has completed the closing of two parcels of land. The two parcels, at 70 and 72 Range Rd., represent the path ...

Worth Avenue Capital closes $100,000 loan

Old Saybrook, CT Worth Avenue Capital, LLC (WAC) closed a $100,000 commercial loan to a CT-based small business for debt restructuring purpo...

Geenty of The Geenty Group completed the sale of two buildings on 1.5 acres for $543,000

Branford, CT Kristin Geenty, SIOR, of The Geenty Group, Realtors, completed the sale of two buildings on 1.5 acres at 802-804 East Main St. ...

Baker joins Cushman & Wakefield as director in National Senior Housing Capital Markets Group

Boston, MA According to Cushman & Wakefield, Dan Baker has joined the firm’s Boston-based National Senior Housing Capital Markets ...

Massirio of O,R&L Commercial brokers $525,000 building sale

Wethersfield, CT O,R&L Commercial, LLC sold a 3,800 s/f commercial building for $525,000. The building is located at 60 Beaver Rd. and h...